ABOUT US
Our History
A Legacy of Advocacy. A Future of Empowerment.
Estate Treasures Senior Resource Group (ETSRG), proudly based in Irvine, California, was founded with a simple yet powerful vision: to redefine how seniors and their families experience the transition into senior living -- with dignity, clarity, and confidence. What began as a heartfelt mission has grown into a nationally respected resource in senior placement. Over the years, we've proudly advocated for and impacted the lives of more than 50,000 seniors across the United States -- with the highest demand in California, Florida, Hawaii, Nevada, New York, Texas, and Wisconsin.
Our team delivers customized care assessments, expert guidance, and in-depth community reports that reflect the highest standards in senior living. We work exclusively with communities known for their excellence -- from boutique board-and-care homes to the most luxurious, resort-style environments in the nation.
At ETSRG, our history is built on trust, compassion, and results -- and we're just getting started.
Our Logo Story
At Estate Treasures Senior Resource Group, our logo is more than a design -- it's a symbol of our mission and values.The image represents a home, the heart of comfort, dignity, and belonging. Within it, the carefully designed "E" and "T" form a key, symbolizing the personalized path we create for each senior and their family. This key is more than visual -- it's a promise: that with care, guidance, and integrity, we will unlock the door to the ideal senior living solution. The gold color in our logo was chosen with purpose. Gold represents purity, trust, and value – much like the support we offer each client. It also reflects one of the earth's most treasured elements mirroring the way we treat every senior we serve: as someone priceless. Because at Estate Treasures, the key to the perfect senior home is not just about location -- it's about care, connection, and peace of mind. And that's exactly what we provide.
What Sets Us Apart
At Estate Treasures Senior Resource Group, we don't just help you find a place -- we help you find *the right* place. Here's what truly sets us apart:
Expertise You Can Trust
With deep knowledge of senior care communities, licensing, levels of care, and local resources, we guide families with clarity and confidence. We know the right questions to ask, and we know how to advocate for what matters most to you.
A Comprehensive Approach
We look at the full picture -- medical needs, financial considerations, family dynamics, and lifestyle preferences -- to ensure every recommendation fits your unique situation. From the first phone call to move-in day and beyond, we're by your side every step of the way.
Unwavering Commitment to Quality
We only recommend communities we trust -- ones that meet our high standards for safety, care, and resident satisfaction. Because your peace of mind is our top priority.
Why Choose Us
At Estate Treasures Senior Resource Group, we keep things simple -- we care.
Our commitment is rooted in one guiding question: If it were my parents, how would I want them to be treated? This mindset shapes every recommendation we make, every family we support, and every home we help you find. After more than 30 years of combined industry experience, that principle still defines our success.
We believe in the extraordinary potential of every senior to live with dignity, connection, and purpose-- and we work tirelessly to match each individual with the right environment to thrive. And most importantly, our placement services come at no cost to you. You deserve trusted guidance without added stress or hidden fees.
Let us help you find the peace of mind you've been looking for.
Our Mission
At Estate Treasures Senior Resource Group, our mission is to compassionately guide seniors and their families through one of life's most important transitions -- finding the right place to call home. We are dedicated to connecting individuals with communities that honor their needs, preferences, and well-being. Through personalized support, local expertise, and unwavering integrity, we provide clarity, confidence, and peace of mind during every step of the senior living journey.
Our Vision
To be the most trusted resource for senior placement, empowering every family to make informed and confident decisions about care, comfort, and community. We envision a future where every senior experiences a smooth, respectful transition into a home that supports their independence, dignity, and quality of life.
Our Core Values
Compassion
We lead with empathy and understanding, treating every senior and family with the same care we would offer our own loved ones.
Integrity
We are honest, transparent, and ethical in everything we do -- from recommendations to referrals - earning the trust of every family we serve.
Personalization
Every senior has a unique story. We tailor each placement to honor their individual needs, preferences, and lifestyle.
Dignity
We believe every senior deserves to age with dignity, respect, and grace. Our services reflect this belief at every step.
Advocacy
We stand beside our clients, not just as guides but as advocates -- ensuring their voices are heard and their choices respected.
Expertise
We offer deep knowledge of local senior living options, guiding families with clarity and confidence through what can be a confusing process.
Excellence
We hold ourselves to the highest standards of professionalism and service, committed to exceeding expectations with every interaction.